The Innovation of MSME Culinary Marketing Strategy

نویسندگان

چکیده

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Marketing Innovation

This paper provides an economic analysis of marketing innovation. A dynamic duopoly model is developed to study two forms of marketing innovation: ; which allows a …rm to acquire consumer information e¤ectively; and ; which reduces consumer transaction costs. The incentives and e¤ects of marketing innovation di¤er markedly from those of product or process innovations. While bene…ts the innovati...

متن کامل

Strategy Transition and Marketing Innovation of a Vertical Search Engine: The Case of Kuxun Company

Kuxun is an online travel search company in China. This paper describes the transition and innovation of the company’s marketing strategy, from comprehensive information search to online travel search. It shows how Kuxun has successfully achieved strategic market transition from “all-round” to “specialized” through efficient market segmenting, targeting, and positioning (STP). The case also ill...

متن کامل

Innovation Diffusion Models in Marketing

Many recent books and articles stress that one key to long-term organizational health is a systematic process of new product design, development, and introduction. Innovation is accompanied by costs and risks, both of which can be controlled through a well-conceived program of new product development. A key ingredient in such a program should be the use of sound, explicit models for planning an...

متن کامل

Mobile Marketing: From Marketing Strategy to Mobile Marketing Campaign Implementation

Over the past few years, mobile marketing has generated an increasing interest among academics and practitioners. While numerous studies have provided important insights into the mobile marketing, our understanding of this topic of growing interest and importance remains deficient. Therefore, the objective of this article is to provide a comprehensive framework intended to guide research effort...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: Indonesian Journal of Law and Economics Review

سال: 2020

ISSN: 2598-9928

DOI: 10.21070/ijler.2020.v7.464